About Us

Thanks for looking at the directfiresonline.co.uk website. We are a specialist online fire and fireplace warehouse with retail premises, where you can buy the latest quality gas fires, electric fires and fireplaces at extremely low prices.

By buying direct from directfiresonline.co.uk you can enjoy huge savings off the normal retail prices and have the goods delivered quickly and safely direct to your door anywhere in the UK, in most cases with free delivery!

Our Background

The directfiresonline.co.uk team has the benefit of over twenty-five years combined trading experience in all aspects of the fireplace industry incorporating skills in sales, design, manufacturing and installation.

Browse our site and when you see something you like, give us a call or e-mail us and we will be more than happy to discuss your needs and supply a fire or a fireplace just for you. No pressure. No sales pitch, just good honest advice. Our staff are very well informed about the latest fires and fireplaces and are on hand to give you any advice. Give us a call.

Our expertise, and healthy relationship with the leading fires and fireplace manufacturers, allows us to provide top quality products at unbelievably low prices.

Our Dedication to You

Lowest Prices

At directfiresonline.co.uk, we work hard to bring you both a quality and quantity selection of gas and electric fires at the lowest prices. Combine that with our commitment to excellent customer service and product knowledge and we believe it makes for an unbeatable combination.

However, in a constantly changing marketplace, we may not always be aware of price fluctuations. With this in mind we offer competitive price matching and we will always endeavour to match or beat any genuine competitors' price in the UK for the same product every time!

Simply provide us with details about the item you have seen by emailing or calling us. We will then work to verify the information. Generally, this will be done within the same day, so that you may then place your order promptly.